In the world of retail, bridging the needs between physical space and online space can be difficult. Captive was tasked with finding the right solution that would link the 22Fresh LKR Room POS and its eCommerce solution in a singular digital space. It would also need to provide a brand experience that is highly reflective of the 22Fresh brand – Clean, User-Friendly, Fresh. Captive and 22Fresh landed on a semi-custom solution that is equipped to do both online and in-store transactions, but still allows the flexibility for 22Fresh brand to shine through.