Degelman Developments Brand/Identity
The primary challenge of the project was to develop a logo that would work well on variety of coloured surfaces, mainly a burnt yellow tone that in which heavy machinery is often painted. We wanted to maintain the connection to the heavy construction industry through both colour and design. With some exploration, Captive landed on a mid-hue, rust colour, that maintains contrast contrast between it's variety of background applications. We designed a logomark and logotype, unique to the brand – a D resembling the bucket of an excavator, and the logotype subtly carrying on those elements.
Date Jan 9, 2016
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