Degelman Developments
Brand/Identity
The primary challenge of the project was to develop a logo that would work well on variety of coloured surfaces, mainly a burnt yellow tone that in which heavy machinery is often painted. We wanted to maintain the connection to the heavy construction industry through both colour and design. With some exploration, Captive landed on a mid-hue, rust colour, that maintains contrast contrast between it's variety of background applications. We designed a logomark and logotype, unique to the brand – a D resembling the bucket of an excavator, and the logotype subtly carrying on those elements.
Services
dig
Tags
Date
Jan 9, 2016
Website
degelmandevelopments.com
Client Rating
*Out of a possible 3 stars
Testimonial
"Awesome product and service! The whole team is a pleasure to work with!"
Kirk D.